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Notes from the support floor.
Playbooks, product updates and stories from teams who answer customers for a living.
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Updated weekly

AI & trust
Inside review mode: how we keep AI answers honest
Ravi Menon
·

Customer stories
What 9,000 Black Friday conversations taught Parcelly
Leila Haddad
·

Playbooks
Write help docs that AI can actually answer from
Jonas Weber
·

Product
Relay now handles refunds and order changes
Jonas Weber
·

Playbooks
The night shift problem: support after 6 pm
Hana Okoye
·
All articles
Playbooks · Product · AI & trust · Customer stories
Playbooks

How to cut first response time without hiring
First response time is the number customers feel most. Five steps that took our customers from hours to under a minute.
Leila Haddad
·
7 min read
AI & trust

Inside review mode: how we keep AI answers honest
Agents approve replies before they're sent, then switch topics to automatic once they trust them. Here's how it works.
Ravi Menon
·
6 min read
Customer stories

What 9,000 Black Friday conversations taught Parcelly
Two agents on shift, 9,000 conversations, no backlog on Monday. How Parcelly prepared for its busiest weekend.
Leila Haddad
·
5 min read
Playbooks

Write help docs that AI can actually answer from
Short pages, one question each, the answer in the first line. Small changes that make every AI answer better.
Jonas Weber
·
8 min read
Product

Relay now handles refunds and order changes
Relay can now issue refunds, change addresses and cancel orders inside the chat, within limits you set.
Jonas Weber
·
4 min read
Playbooks

The night shift problem: support after 6 pm
Customers write at 11 pm and hear back at noon. Most of those questions could be answered in seconds.
Hana Okoye
·
6 min read
Playbooks

When to hand off to a human, and how to do it well
A good handoff feels like one conversation. Rules for when Relay should step back, and what the agent should receive.
Leila Haddad
·
6 min read
AI & trust

We don't train on your data. Here's what that means
Your conversations and docs never improve anyone else's model, ours included. A plain-language look at how we keep that promise.
Ravi Menon
·
5 min read
Playbooks

Measuring support quality beyond CSAT
CSAT tells you how a customer felt. These four numbers tell you why, and what to fix next.
Hana Okoye
·
7 min read
Customer stories

How Lumen cleared a 900-ticket backlog in a week
Password resets were 30% of Lumen's queue. Here's how they handed them to Relay and got their Mondays back.
Leila Haddad
·
5 min read
Product

Setting your brand voice in ten minutes
Friendly, formal or playful. How Relay's tone settings work, and the three examples that make them stick.
Jonas Weber
·
4 min read
Company

Why we built Relay
Three hours a night answering the same twenty questions. That was our support team before Relay, and it is still most support teams today.
Hana Okoye
·
5 min read
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