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The night shift problem: support after 6 pm

Customers write at 11 pm and hear back at noon. Most of those questions could be answered in seconds.

Hana Okoye

Co-founder & CEO

6 min read

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Look at your inbox by hour and you'll see it: a second peak after dinner, when customers finally have time to sort out their orders.

The cost of waiting until morning

A question asked at 11 pm and answered at noon has already cost you. Some customers buy elsewhere. Others write in again, doubling the queue.

Cover the night without a night team

Start Relay on your top ten after-hours questions. Keep review mode off for those topics and on for everything else. Check the morning report for anything it handed off.

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When to hand off to a human, and how to do it well

Written by

Hana Okoye

Co-founder & CEO

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Relay

AI support that sounds like you. Built for teams of 2 to 200.

Sales replies within 1 business day

Support tips, once a month.

Real playbooks from teams using Relay. No spam.

© 2026 Relay Inc. All rights reserved.

All systems operational

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